Islamic Communication and Civilization Journal

Social Media as a Space for Da‘wah Dialogue on Marriage: An Analysis of the ‘Marriage Is Scary’ Issue on TikTok

Zakiyah Romadlany — 2026-01-30

The “Marriage Is Scary” phenomenon circulating on TikTok reflects the growing fear, hesitation, and anxiety among young generations toward the institution of marriage. This trend not only signifies a shift in value orientation but also opens a new dialogical space within religious discourse on social media. This study aims to examine how TikTok functions as a platform for da‘wah dialogue on marriage through content creators’ responses to the issue. Employing a qualitative approach with an interpretative content analysis method, this research analyzes a selection of the most popular videos featuring the “Marriage Is Scary” narrative and the da‘wah-oriented responses that emerge as counter-narratives. The findings reveal that TikTok provides an interactive space for young people to articulate their fears and personal experiences, while simultaneously offering opportunities for digital preachers to present religious perspectives that are moderate, solution-oriented, and grounded in prophetic values. Effective da‘wah in this context tends to adopt persuasive, empathetic, and narrative communication styles, emphasizing the wisdom of marriage in Islam without disregarding the social realities faced by adolescents and young adults. This study underscores that social media, particularly TikTok, is not merely an arena for entertainment, but also a dialogical space for da‘wah that can bridge the gap in religious literacy among the digital generation, especially concerning sensitive issues such as fear of marriage.

Modernizing Da'wah Through Animated Films in the Digital Era

Mohammad Fauzi — 2026-01-31

The development of information and communication technology has brought significant changes to the practice of Islamic da'wah. Da'wah is no longer limited to conventional methods such as face-to-face lectures, but has evolved through the use of more creative and adaptive digital media. This article aims to examine the modernization of da'wah through the use of animated films in the digital era as an effective medium for conveying Islamic messages, especially to the digital native generation. This research uses a literature study method by reviewing various books, journal articles, and scientific sources relevant to digital da'wah and animated media. The results of the study indicate that animated films have great potential as a da'wah medium because they can present religious messages in an engaging, educational, and easily accessible manner without the constraints of space and time. Furthermore, the visual and narrative characters in animated films can build emotional appeal and influence the character formation of audiences, especially children and the younger generation. Thus, animated films can be seen as a relevant and strategic form of da'wah modernization in responding to the challenges and opportunities of da'wah in the digital era.

The Effectiveness of Organizational Communication In The Perspective Neoclassical Theory: A Case Study of The Annuqayah Lubangsa Selatan Putri Islamic Boarding School

Fika Mayani — 2026-01-31

Penelitian ini bertujuan untuk mengkaji efektivitas komunikasi organisasi dalam perspektif teori neoklasik melalui studi kasus Madrasah Diniyah PP Annuqayah Lubangsa Selatan Putri. Pendekatan organisasi klasik kerap dikritik karena menitikberatkan pada struktur, otoritas, dan efisiensi, sementara aspek manusiawi dalam organisasi cenderung terabaikan. Sebagai respons, teori komunikasi organisasi neoklasik—yang berakar pada pendekatan human relations Elton Mayo serta dikembangkan oleh Chester Barnard dan Mary Parker Follett—menekankan pentingnya hubungan sosial, motivasi, partisipasi, dan komunikasi dua arah dalam menciptakan efektivitas organisasi. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara semi-terstruktur, observasi langsung, dan dokumentasi. Subjek penelitian meliputi kepala madrasah dan beberapa staf pengurus. Analisis data dilakukan secara tematik untuk mengidentifikasi praktik komunikasi yang selaras dengan prinsip-prinsip neoklasik. Hasil penelitian menunjukkan bahwa komunikasi organisasi berlangsung secara partisipatif, terbuka, dan nonotoriter. Pimpinan mengedepankan pendekatan persuasif, dukungan emosional, serta pembagian tugas berdasarkan kompetensi individu. Praktik tersebut berkontribusi pada meningkatnya kenyamanan kerja, produktivitas, serta minimnya konflik internal. Penelitian ini menegaskan bahwa teori komunikasi organisasi neoklasik relevan diterapkan dalam konteks lembaga pendidikan berbasis nilai religius dan kultural.

Transformation of Understanding Religion and Media: A Reception Study on Parenting for the Beta Generation in Surabaya

Fitri Nafiatus Saidah — 2026-01-31

This study examines the transformation of religious understanding in the context of parenting the Beta generation, a generation born in the post-digital era with a high dependence on technology. This shift indicates that digital media has become the primary source of religious information for adolescents, replacing traditional methods such as lectures or direct interpretation. In this context, parents face the challenge of bridging traditional religious values with the habits of children growing up in a digital ecosystem. The research method used was a qualitative phenomenological approach to explore parenting experiences and practices in Surabaya. Data were collected through in-depth interviews, participant observation, and documentation studies with parents and religious leaders. Descriptive phenomenological analysis was applied to identify key patterns in the transformation of religious understanding influenced by technology. The results show that parents adopt various strategies in educating their children, including the use of faith-based applications, but there is a variation in the reception of religious values, ranging from full acceptance to negotiation and rejection. Key challenges include the fragmentation of digital information and the gap in understanding between generations. This research contributes to the development of practical guidance for parents in integrating religious values with technology-based parenting.

Resonance of Islamic Values on Environmental Conservation through Religious Communication in the Context of Global Climate Change in Probolinggo

Wahyuli Romadotul Husnah — 2026-01-31

Climate change constitutes a global challenge that requires not only technological and policy-based responses but also value-oriented and spiritual engagement. This qualitative study examines the resonance of Islamic values on environmental preservation through religious communication in the context of global climate change, focusing on Probolinggo Regency, East Java. Using a phenomenological case study approach, data were collected through in-depth interviews, participant observation, and document analysis involving religious leaders, environmentally affected community members, and local policy actors. The findings indicate that Islamic values such as khalifah (human stewardship of the earth) and amanah (moral responsibility) are actively communicated through sermons, religious gatherings, and informal religious forums. These values function as ethical narratives that resonate with the community by shaping ecological awareness and moral reflection regarding environmental degradation. Religious messages emphasizing the prohibition of environmental harm (la darar), justice (‘adl), and moderation (anti-israf) contextualize climate-related issues such as coastal erosion and land degradation experienced locally. The study also reveals a gap between the normative transmission of Islamic environmental values and their translation into sustained collective action. While religious communication succeeds in fostering moral awareness, its resonance remains uneven due to socio-economic, structural, and institutional constraints. This study argues that strengthening the resonance of Islamic values requires their integration into religious education, community-based communication strategies, and environmentally responsive public policies. Effective religious communication can transform Islamic values into practical ecological ethics, reinforcing Islam’s role as rahmatan lil ‘alamin and contributing to climate resilience and environmental justice in Indonesia.