Analisis Minat Nasabah Dalam Memilih Produk Tabungan Simpanan Sukarela (SIRELA) Pada BMT Muamalat Mulia Kudus

Abstract

This voluntary savings product is a superior product at BMT Maumalat Mulia Kudus. This study aims to analyze customer interest in choosing the Savings Voluntary Savings (Sirela) savings product at BMT Muamalat Mulia Kudus. The method used in this study is a qualitative descriptive method with techniques that focus on analyzing the process of deductive and inductive conclusions and the dynamics of the relationship between observed phenomena. The results of the study show that customer interest in choosing Sirela savings products at BMT Muamalat Mulia Kudus is quite high with the data obtained namely 312 members. Factors that influence customer interest in choosing Sirela savings products are the interest benefits provided, the ease of the account opening process, promotions, and trust in BMT institutions. Meanwhile, the factor that does not influence customer interest in choosing Sirela savings products is the location of the BMT office.