Modernizing Da'wah Through Animated Films in the Digital Era

Abstract

The development of information and communication technology has brought significant changes to the practice of Islamic da'wah. Da'wah is no longer limited to conventional methods such as face-to-face lectures, but has evolved through the use of more creative and adaptive digital media. This article aims to examine the modernization of da'wah through the use of animated films in the digital era as an effective medium for conveying Islamic messages, especially to the digital native generation. This research uses a literature study method by reviewing various books, journal articles, and scientific sources relevant to digital da'wah and animated media. The results of the study indicate that animated films have great potential as a da'wah medium because they can present religious messages in an engaging, educational, and easily accessible manner without the constraints of space and time. Furthermore, the visual and narrative characters in animated films can build emotional appeal and influence the character formation of audiences, especially children and the younger generation. Thus, animated films can be seen as a relevant and strategic form of da'wah modernization in responding to the challenges and opportunities of da'wah in the digital era.