The Influence of Social Media and Digital Da'wah Content on Islamic Financial Literacy among Generation Z in Bengkulu City

Abstract

This study aims to investigate the impact of social media and digital da'wah content on Islamic financial awareness among Generation Z in Bengkulu City. This study used a quantitative approach involving 200 respondents were chosen using purposive sampling. The data were processed through multiple linear regression using IBM SPSS Statistics 29. The findings indicate that social media (t = 5.361; p < 0.001) and digital da'wah content (t = 6.647; p < 0.001) show a positive and significant effects on Islamic financial literacy. At the same time, both variables have a significant effect, contributing 44.4% (R² = 0.444).